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Double Standards - How is performance marketing helping digital?

10 May 2012

Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.

Fourteen UK agencies appointed as Facebook's preferred marketing developers

23 Apr 2012 | by Emma Powell

Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred Marketing Developer (PMD) programme.

Is gamification the next big thing in marketing?

19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson

Brands should only use gaming elements when truly appropriate, two experts caution.

Rufus Olins appointed chief executive of Newspaper Marketing Agency

12 Jan 2012 | by Jeremy Lee

The Newspaper Marketing Agency, the trade body that represents the interests of the UK's national newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive.

Clear Channel hires AOL's Emma Newman as marketing director

13 Sep 2011 | by Maisie McCabe

Clear Channel Outdoor has appointed AOL's senior director of UK marketing, Emma Newman, to the position of UK marketing director, replacing Pip Hainsworth.

Elvis and 438 Marketing triumph in CBS Big Bus Challenge

09 Sep 2011 | by Lynsey Barber

Elvis and 438 Marketing have won top honours for creating outstanding bus advertising in the CBS Outdoor Big Bus Challenge, held in association with Campaign.

Rory Sutherland: Why opposing views on marketing theory are often both right

25 Aug 2011 | by Rory Sutherland

All too often, the opposite of a big idea is itself a big idea.

All About...Newspaper marketing

16 Jun 2011 | by Alasdair Reid

The editor is the credible star of i's new ad campaign.

Thinkbox appoints Andrew MacGillivray as marketing director

15 Jun 2011 | by Oliver Luft

Commercial TV marketing body Thinkbox has appointed head of content Andrew MacGillivray as its new marketing director.

ASA extends remit to include digital marketing from tomorrow

28 Feb 2011 | by Maisie McCabe

The Advertising Standards Authority will extend its remit to cover marketing claims made on company websites and in other non-paid digital space from tomorrow.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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