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to service the business. Joel Ewanick, the GM Vice President and global chief marketing officer, led the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ... to deliver integrated and specialist media and digital communications services on a global scale. We ...
markets France and Germany. The UK media review followed a review of its creative arrangements last ... Partners Andrews Aldridge, also part of Engine, to its direct marketing business. WCRS has held the ad ...
the Paintshop Studio, onto a JCDecaux 96-sheet in London's Old Street. Peter Hope, marketing director ...
radio network. Jo Lyall, head of integration and partnerships at Mindshare, said: "This partnership is a fantastic demonstration of a new marketing model around sharable content, that sees content ...
the CT 200h is a revolutionary vehicle, bringing full hybrid technology to the luxury compact market ... of 2010 Lexus announced it would focus its global marketing around the theme of "progressive luxury" ...
it is preparing a new push. Last year, it appointed the ex-Kia marketer Guy Jones as its marketing director. ...
The Renault-Nissan Alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. Nissan has recently launched the Micra in India and Renault will be launching their cars in the Indian market starting mid-2011. The win comes off the back of a long and multi ...
stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
The second phase of the global drive will span TV, digital, print and outdoor. The ads play off Volvo s "responsible" reputation, by showing daredevil stunts using the car as it looks to compete against rival cars in the market, including the BMW 3 Series, Audi A4 and the Mercedes C-Class. Created ...
M ganes, to the dull Gisburn, where there are none. Phil York, Renault UK marketing director, said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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