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Grazia releases bespoke edition to celebrate London Fashion Week

21 Feb 2012 | by Nick Batten

have with their audiences through Bauer's influential brands." Stephen Gater, consumer marketing ...

Levi's appoints Wunderman as first global digital agency

05 Jan 2012 | by Sara Kimberley

languages via digital, print, outdoor, film, TV, in-store and internal marketing communications. However ...

Channel 4 nets first product placement deal

15 Mar 2011 | by Maisie McCabe

placement were relaxed on 28 February . Nick Cross, group chief marketing officer at New Look, said: "We ... will be integral to squaring the circle of measurable value within the funded content arena, we're pleased ...

Grazia launches London Fashion Week campaign

09 Feb 2011 | by Katherine Levy

will also host a treasure hunt marketing activity. Shoppers will be encouraged to search for a hidden ...

Harvey Nichols launches satirical online video

15 Dec 2010 | by Sara Kimberley

, marketing communications director at Harvey Nichols, said: "We wanted to create a feelgood Christmas message ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Reebok reveals naked Kelly Brook for outdoor campaign

04 Aug 2010 | by Sara Kimberley

, Ocean Outdoor marketing director, said: "The fantastic positioning, partnered with the striking imagery ...

Agencies line up for H&M UK media task

08 Jul 2010 | by Mark Banham

The account, currently held by Universal McCann, is under review as part of a process driven from H M s headquarters in Stockholm and headed by Ulrika Miller, the UK and Ireland marketing manager for H M. It is understood to be the starting point to a territory-by-territory review of the media ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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