VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
basic mistake can be made. "We have been working for the last 30 years to market the Brecon Beacons ...
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Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
It is understood that Artavia was the incumbent agency on the account. Total Media will manage Just Go! Holidays' increasing media requirements in the highly competitive tour operator market. The independent media agency's strategy aims to broaden Just Go! Holidays' customer base, promoting the company ...
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
24 Feb 2012 | by Maisie McCabe
and digital. As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ... Lines in the UK. "With our integrated capabilities, we are perfectly positioned to create a dynamic ...
TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...
All about ... London Underground contract
08 Sep 2011 | by Alasdair Reid
Channel, JCDecaux and, to a slightly lesser extent, Primesight. - CBS issues aside, the market ...
TfL consolidates £5 million ad account into M&C Saatchi
25 Aug 2011 | by Jeremy Lee
. Miranda Leedham, the head of TfL group marketing communication, said: "The challenge we set agencies ...
Carat scoops £50m global media from Tourism Ireland
26 May 2011 | by Katherine Levy
of the process. Brian Twomey, the head of marketing at Tourism Ireland, said: "We are unable to confirm ...
Qatar Airways calls £20m media review
31 Mar 2011 | by Campaign staff
of the global media business since then, working with agencies on an ad hoc, market-by-market basis ...
Lufthansa signs up with Jazz FM
23 Mar 2011 | by Maisie McCabe
The travel show will be broadcast every Tuesday from 6pm to 7pm and in addition to the on-air trails, the sponsorship, brokered by Mindshare, will also include online, social networking and promotions linked to 'Lufthansa's Amazing Finds' marketing campaign. The show will be presented by Sarah ...
Thomson looks to Heart to extend Your holiday to a T campaign
24 Jan 2011 | by Maisie McCabe
Thomson has used radio promotions to develop its brand positioning and forms part of the wider integrated ... , brand marketing, Thomson, said: "We want to engage with Heart listeners while they're considering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
