and advertisers can now create sophisticated, integrated campaigns that effectively masquerade as digital magazines. However, what magazines have that retail brands don't is editorial integrity. People buy ...
at GMG a year before he became chief executive. He says his experience of brands and marketing at FMCG ... with the market. Digital revenues will rise to 45m this year, but will not cover the shortfall. Global reach So GNM must leverage its audience across platforms and markets, which explains why it's committed ...
latest promotion, via an e-mail marketing campaign, has to be extremely tempting. Rileys is offering free ...
and persuasiveness are far more likely to pay dividends in a shrinking market than old-style table ...
viewers and a 10.5% share for its sixth series. Zoe Howorth, market activation director at Coca-Cola GB ...
The UK business was previously handled by Walker Media, but the account has moved to MCHI without a pitch as part of a wider realignment with WPP's Group M. Mindshare, the joint owner of MCHI alongside CHI Partners, has picked up the account in other markets. Fox International Channels has ...
advertising was down by 5 per cent in 2011 against a market that was up by between 1 and 2 per cent. Allen ...
that an integrated approach to advertising helps clients reach business audiences faster, engage them more deeply ... and strong market positioning can stay disassociated from any price race to the bottom. I suspect the same ... 14 MARKETS - How important is it to include online, mobile and tablet elements in today ...
across many markets. And Sure/Rexona, in particular, has previous. In 2006, the brand funded a 13-part ... structures - with the likes of Group M, VivaKi, Omnicom Media Group and Mediabrands appointing market ...
at the market in exactly the way that your average consumer does. He says: "I would suggest that ...
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