Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
parents to buy Huggies. "The campaign will be delivered across varied marketing platforms ...
Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
you like it'. This is the first ad by JWT London since it picked up the integrated accounts ...
Lynx Attract spreads 'the chaos' to buses
15 Feb 2012 | by Sarah Shearman
media extension of its marketing push for its new Attract deodorant for men and women.
Warburtons launches £8.2m breakfast campaign
14 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Warburtons, the bakery brand, is launching an £8.2m marketing campaign created by Rainey Kelly...-store shopper marketing activity. Media buying is handled by Mindshare. The campaign targets families ... 's also the nation's best-tasting bread." Last week, Warburtons parted company with its marketing ...
Lynx unleashes the chaos for both sexes
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
Bolt becomes Branson in Virgin Media speed spoof
13 Jan 2012 | by Sara Kimberley
account into Bartle Bogle Hegarty in December. Jeff Dodds, executive director of brand and marketing ...
Gavin and Stacey star kicks off social campaign for Wales
11 Aug 2011 | by Sara Kimberley
destination, as part of a major integrated campaign, kicking off with a social media push....by working with them to create such an integrated campaign. The invite day is just the start of it ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
