Media and creative agencies have a "critical" role to play in Facebook's future plans, according to global marketing leader Carolyn Everson.
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore.
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.
Ben Langdon, chief executive and founder of Digital Marketing Group (DMG), has resigned and the company is looking for a new chief executive.
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some of the world's leading brands.
CANNES 2010 - Unilever's new chief marketing officer Keith Weed, who replaced Simon Clift just 80 days ago, plans on doubling the conglomerate's digital marketing spend over the next year, and explained "we fish where the fishes are".
LONDON - Bupa, the UK private healthcare provider, has appointed OgilvyOne to handle its consolidated integrated advertising account.
LONDON - Virgin Media has shifted its entire advertising, digital and direct marketing account, worth £71 million, into DDB UK and Rapp.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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