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Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...

Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint

15 Feb 2012 | by Sarah Shearman

in children. Kellogg said in its defence that the cereal was aimed at young adults and was marketed through ... , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...

Anti-poverty campaigners launch George Osborne satire

22 Nov 2011 | by Matthew Chapman

of speculative money into food markets, sending prices spiralling out of control. "Volatile prices only ...

AMV Pulse picks up Children in Need

17 Nov 2011 | by Anne Cassidy

AMV Pulse will provide consultancy on the charity's social media strategy including integrating social media elements into the BBC One Children in Need TV show and the seeding of BBC Children in Need ... , the social director at AMV Pulse, said: "Integrating the worlds of social media and TV is of growing ...

Colgate uses Facebook followers in digital outdoor campaign

28 Jun 2011 | by Sara Kimberley

s social media activity. Integrating the photos of Facebook users is a good fun incentive for anyone who ...

Russell Davies: Govt giving adland a lesson on meeting users' needs online

02 Jun 2011 | by Russell Davies

Because my answer is invariably: build a prototype and see what people think, and that just leads to more questions. There seems to be a deep resistance to prototyping in marketing culture and I've never really been sure why. We do A/B tests all the time, we make animatics, do sketches and launch ...

Meteorite picks up Scope business

07 Apr 2011 | by Sara Kimberley

Scope, the disability charity, has appointed Meteorite to handle its digital and direct marketing

ASA campaign to spread awareness of digital remit extension

17 Jan 2011 | by Daniel Farey-Jones

advertising activity for five years. Esra Erkal-Paler, director of communications, marketing and policy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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