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Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...

Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

of an integrated campaign designed to help the classic brand resonate with younger teenagers....prove Wagon Wheels are filed with "Martian mallow". Simon King, head of marketing at Burton's Biscuit ...

Royal Caribbean appoints OMD for search and social

30 Apr 2012 | by Maisie McCabe

the growing demand among clients the two services to be integrated. RCL Cruise's media account is handled ... in January . Jo Briody, head of marketing for Royal Caribbean International, Celebrity Cruises and Azamara ... UK consumers and attracting a new to cruise market. "We are delighted to be working with OMD ...

Google and partners launch social network to counter extremism

26 Apr 2012 | by Sarah Shearman

skills swap" with information such as how to run a charitable organisation, how to create a marketing ...

Isobar appoints Rooke and Huijbregts to leadership team

24 Apr 2012 | by Kate Lloyd

in 2007. He will be responsible for identifying and driving consistent products, culture and integration ... , working with P G, Toyota and T-Mobile. He trained in marketing at Deloitte in the Netherlands before ... the opportunities to grow multi-market client revenues within the agency. Mark Cranmer, global chief executive ...

'Agencies are critical', says Facebook's marketing chief

18 Apr 2012 | by Arif Durrani

to global marketing leader Carolyn Everson....Everson, Facebook's vice president of global marketing, said 80% of her time is dedicated to helping both advertisers and agencies understand how to get the best out of the new opportunities ... reported to have increased 41% since Q1 2011 by TBG Digital, Facebook's marketing leader was equally ...

Weetabix launches campaign for new golden syrup variant

13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...

Nissan launches first short film

30 Mar 2012 | by Sara Kimberley

's efforts to ramp up its advertising in emerging markets. Last year, Bollywood fans were given ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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