HP targets clubbers with David Guetta campaign
14 Feb 2012 | by Matthew Chapman
. The campaign was created by French music marketing agency My Love Affair, which launches in London today (14 ...
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Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change ... enough. Marketers need to develop a strategy based on relevant content (predominately video-based going ... market with devices that will be faster and more powerful, with less battery consumption and mobile ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
offer the best marketing potential - and when is the right time to employ them. There is no point ...
Smartphone advertising: form, functionality and brand
09 Jan 2012 | by Louise Brice
market for these devices, it is worth reviewing the advertising that is contributing to driving growth ... and function to ensure their products differentiate. Technology brands that compete in the mass market have ... media is also key in this market. How many of us asked friends / family (on social media or face ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
Tom Uglow and Steve Vranakis, from the UK Google creative lab, discuss how to market products...'s raison d'etre. It exists to market Google's new offerings - everything from its Android mobile operating ... Andy Berndt was hired from Ogilvy New York, charged with invigorating the marketing team with a ... -makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ...
Brother seeks shop for digital ad brief
15 Sep 2011 | by Anne Cassidy
s European marketing team, which has its headquarters in Manchester, leading the process. The printer ... , Brother has used agencies on a market-by-market basis to create its digital activity, with the Manchester ...
Sharp appoints Work Club to Euro 2012 sponsorship task
08 Sep 2011 | by Anne Cassidy
. The agency subsequently created an integrated campaign to launch the Sharp Quattron LCD Aquos television ...
Philips plays with Grammy-winning orchestra in online work
07 Sep 2011 | by Sara Kimberley
Created by Tribal DDB Amsterdam, the campaign runs across 11 markets including the UK, USA, BeNeLux, Germany, France, Russia, Brazil, Argentina and India. Promoting the quality of the Philips audio range, the 'Obsessed with Sound' campaign across Facebook, Twitter and YouTube invites viewers ...
Russell Davies: Apple's ability to invent makes it the envy of the C-suite
28 Jul 2011 | by Russell Davies
. And they've been trying to make their marketing more accountable. But now they look around and realise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
