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Heathrow runs family-friendly Easter campaign

". Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...

TripAdvisor's 'reviews you can trust' claims barred by ASA

the "limited" pieces of marketing copy it appeared in, though it could not confirm which parts of the site ... some marketing copy that was used in a limited capacity. "As with all marketing messaging ...

PHD wins Hyatt global digital media

The pitch included a mix of large holding company brands, as well as independent online marketing companies. Hyatt currently handles most of its international digital marketing from its Chicago ... , and the account will be led out of the USA with a focus on key markets, particularly in Asia. In 2010 ...

Huge Digital scoops BA.com revamp project

Huge won the business after a pitch and is now expected to handle a revamp of the airline's flagship site. BA called the review in September, with its marketing department handling the pitch directly. The activity is separate to the larger digital review process that BA started a week after ...

Gavin and Stacey star kicks off social campaign for Wales

destination, as part of a major integrated campaign, kicking off with a social media push....by working with them to create such an integrated campaign. The invite day is just the start of it ...

BA readies live digital outdoor campaign at Westfield

's Facebook page, where people can also submit guesses. Richard Bowden, digital marketing innovations ...

Virgin Trains shifts from zombies to carnival

. Annerie Hughes, head of marketing at Virgin Trains, said: "The new 'Beat the System' campaign ...

Greentomatocars in online and outdoor push

, inspiration and integrity and we wanted to make a film that embodied these values." Greentomatocars ...

Public to choose winner of new YouTube Ad of the Year award

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ... , marketing director, Ford of Great Britain; Richard Huntington, director of strategy, Saatchi Saatchi ...

TripAdvisor launches online ad challenge

marketing online and providing an opportunity for a company to test an online creative advertising campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.