MPG in partnership marketing venture
27 Feb 2009
MPG, the media agency that is part of Havas Media, has created a brand partnership venture with the specialist agency Simbiotik.
Channel 4 is in talks with Dan Brooke, the former Discovery Networks managing director, about him joining the broadcaster in the new role of director of communications.
MPG, the media agency that is part of Havas Media, has created a brand partnership venture with the specialist agency Simbiotik.
Steak, the London-based search marketing agency, is setting up a New York outpost. The company already has a shop in Melbourne.
China Mobile, the world's largest mobile phone operator, has picked Interpublic to handle its overseas marketing communications as it prepares an aggressive acquisition strategy beyond its home market.
James Murphy, Rainey Kelly Campbell Roalfe/Y&R's chief executive, is expanding the agency by launching a number of group offerings.
Concord, the outdoor media specialist, is moving into the experiential marketing sector. It has launched a division called Amplify that will offer event marketing, distribution and sampling, special-build constructions for roadshows, and PR.
US agencies now come with public relations thrown in, as Pippa Considine reports.
Banc is being relaunched by its owner, Media Square, as an integrated agency, pulling together Media Square's marketing services assets to offer through-the-line communications solutions.
LONDON - Cunning Stunts, the guerrilla marketing agency launched five years ago, is rebranding and taking its non-traditional tactics to the US.
LONDON - Britain's agencies were given a wake-up call this week by a survey revealing massive concerns by clients about what they believe is advertising's diminishing power to reach cynical consumers.
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