Search results for Integrated Marketing

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Dan Brooke in talks over C4 marketing role

Channel 4 is in talks with Dan Brooke, the former Discovery Networks managing director, about him joining the broadcaster in the new role of director of communications.

MPG in partnership marketing venture

MPG, the media agency that is part of Havas Media, has created a brand partnership venture with the specialist agency Simbiotik.

The World: New York - Search marketing shop Steak opens NY outpost

Steak, the London-based search marketing agency, is setting up a New York outpost. The company already has a shop in Melbourne.

The World: Beijing - Interpublic picked for China Mobile marketing task

China Mobile, the world's largest mobile phone operator, has picked Interpublic to handle its overseas marketing communications as it prepares an aggressive acquisition strategy beyond its home market.

RKCR/Y&R to launch integrated shop Swarm

James Murphy, Rainey Kelly Campbell Roalfe/Y&R's chief executive, is expanding the agency by launching a number of group offerings.

Media: Concord moves into the experimental marketing sector

Concord, the outdoor media specialist, is moving into the experiential marketing sector. It has launched a division called Amplify that will offer event marketing, distribution and sampling, special-build constructions for roadshows, and PR.

World: Analysis - PR has a place at the table as part of an integrated strategy

US agencies now come with public relations thrown in, as Pippa Considine reports.

Banc relaunches as integrated shop

Banc is being relaunched by its owner, Media Square, as an integrated agency, pulling together Media Square's marketing services assets to offer through-the-line communications solutions.

Guerrilla marketing outfit Cunning drops the Stunts

LONDON - Cunning Stunts, the guerrilla marketing agency launched five years ago, is rebranding and taking its non-traditional tactics to the US.

Marketing Society study sees drop in advertising's status

LONDON - Britain's agencies were given a wake-up call this week by a survey revealing massive concerns by clients about what they believe is advertising's diminishing power to reach cynical consumers.

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