, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett ... -BORDER CAMPAIGN CREDITS Project: Cross-border campaign Clients: Rita Broe, head of marketing, UK and developed markets; Ben Rhodes, business leader, brand marketing, MasterCard UK Brief: Develop a campaign based ...
BOOTS - SUMMER CAMPAIGN CREDITS Project: Summer campaign Client: Elizabeth Fagan, marketing ... Clients: Julia Bowe, marketing director; Shona Campbell, advertising and promotions manager; Mimi Morrish, marketing officer, Harvey Nichols Brief: This summer's freshest and most-coveted sale Creative agency: DDB ...
-owned, Paris-based incumbent. DDB will produce a series of campaigns in the UK market this year, the first
"It was not a PR stunt," Ian Armstrong, Honda's UK marketing manager, says of the recent live ad ... recognise that PR has a massive role to play in that. "Marketers are often seen as people who do sexy ... . PR is always in our mind to ensure the campaign is more integrated." PR EXECUTIVE - Penny Furniss ...
Royal Mail's UK marketing director, Alex Batchelor, is leaving his post as part of a restructure
, is on the hunt for a direct marketing agency to handle its below-the-line business-to-business advertising
of our marketing activity, as we increase our focus on digital." ...
The agency captured the business following a pitch through COI against Carat, Mediaedge:cia and Naked Communications. A decision on the creative is expected this week after a pitch between M C Saatchi, VCCP, Abbott Mead Vickers BBDO and Wieden Kennedy. A direct marketing pitch between Craik ...
Robert Campbell is launching a new agency called tgi50, which will specialise in marketing...His partner in the venture will be Toby Constantine, the former marketing director of The Times ... will offer services such as sales promotion, direct marketing, digital, PR, mobile and search ... at under-35s that now want to target the over-50s market but wouldn't be seen dead in Saga magazine ...
LONDON - Robert Campbell is launching a new agency called tgi50, which will specialise in marketing...His partner in the venture will be Toby Constantine, the former marketing director of The Times ... . The company will offer services such as sales promotion, direct marketing, digital, PR, mobile and search ... that now want to target the over-50s market but wouldn t be seen dead in Saga magazine. Campbell ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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