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AA argues against alcohol ad ban

24 May 2012 | by Our Parliamentary correspondent

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Government rejects calls to ban kids' ads

13 Oct 2011 | by Our Parliamentary correspondent

ambassadors or in peer-to-peer marketing; there will be a voluntary ban on ads near schools for lap ...

Buhlmann realigns Aegis to play to its strengths

01 Sep 2011 | by Katherine Levy

in the history of Aegis has happened under his watch - the disposal of the global market research business ... into digital and media. It is clear that more growth lies therein than in market research. Certainly ...

Chime reports 40% surge in profits

09 Mar 2011 | by Ed Owen

. Chime's advertising and marketing services, which includes VCCP and accounts for 25% of operating income ... were generated in revenues from its sport marketing agencies, Fast Track and Essentially, which saw ...

Euro RSCG London to absorb Havas-owned PR specialist

11 Nov 2010 | by Matt Williams

The advertising agency is attempting to capitalise on increased client demand for "conversational" media and the closer integration of PR into marketing campaigns. Euro RSCG will now offer PR alongside advertising, channel strategy and digital. The PR business will be rebranded as Euro RSCG London ...

Chinese outpace western peers as most engaged in social good

05 Nov 2010 | by Jin Bo

of marketing. It's a vital addition to the age-old marketing mix of product, price, place, and promotion ... consumers to put their own mark on brand marketing by collaborating with brands to tackle important social ...

Dan Brooke in talks over C4 marketing role

30 Sep 2010 | by Maisie McCabe

, and combines senior marketing responsibilities with corporate affairs and communications. A spokewoman ... , the head of network marketing at Channel 4, is remaining with the broadcaster and will report to the new marketing and communications head. Advertising for C4 is currently created in-house by its 4Creative unit ...

Phones4u to launch Prison Guards campaign

17 May 2010 | by Mark Banham

that first appeared in the Jack campaigns, which were launched in 2004. Russell Braterman, marketing ...

Three to pitch for Greener Journeys

25 Mar 2010 | by Noel Bussey

It has shortlisted three agency groups to pitch. The advertising agencies are: The Red Brick Road, Archibald Ingall Stretton and Delaney Lund Knox Warren. The pitches are expected to take place next week with an outcome expected soon afterwards. The winning agencies will be briefed to create an integrated campaign ...

Brooklyn Brothers wins Land Rover brief

25 Mar 2010 | by Noel Bussey

was handled by a combined team of Land Rover's Colin Green, the global marketing director, and Fiona Pargeter ... . The Brooklyn Brothers will be briefed to create a campaign that combines PR, digital and marketing disciplines, including advertising and direct marketing, designed to create fans of the new car before its launch ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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