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REVIEW: Marketing and advertising news in the week's press

The former BBC marketing chief Sue Farr, who quit the corporation last June, has been appointed...The former BBC marketing chief Sue Farr, who quit the corporation last June, has been appointed by the public relations company Golin/Harris to run its European operations. Golin/Harris is owned by the Interpublic Group. - General release. ...

MEDIA: PERSPECTIVE - WPP's Boots coup doesn't bode well for media's future

pooling all creative into J. Walter Thompson and handing PR, market research and brand consultancy ... option in every market. Just good enough in enough disciplines in enough markets. Of course, as well ...

MEDIA: PERSPECTIVE - WPP's Boots coup doesn't bode well for media's future

pooling all creative into J. Walter Thompson and handing PR, market research and brand consultancy ... option in every market. Just good enough in enough disciplines in enough markets. Of course, as well ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.