02 Apr 2009
| by Caroline Lovell
growing in around three months, as the housing market and consumer confidence begin to show signs ...
05 Dec 2008
hidden
Clients: Dermot Boden, chief marketing officer; SH Han, vice-president,
LG
Brief: The beauty ...
: Frank
Client: Nathan Jones, senior marketing manager, Frank
Brief: Challenge perceptions that cocaine ...
Brindle, global marketing director; Caroline Halliwell,
head of global brand, Financial Times
Brief ...
27 Nov 2008
| by Matt Williams
marketing account as part of plans to launch a new loyalty programme....The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing ...
marketing agency on the account. Holland Barrett has recently attempted to reposition itself away from ...
20 Nov 2008
| by Ian Darby
Goodstuff's appointment, which was made without a pitch, will see the independent agency work on segmenting customers, media planning and management, local marketing, digital planning and brand partnerships. MG OMD was selected by Goodstuff to handle media buying. The media agencies will work alongside ...
29 Aug 2008
STAPLES - BACK TO SCHOOL
CREDITS
Project: Back to school
Client: Yetunde Ige marketing ...
: Noam Buchalter, marketing manager; David Titman, marketing
executive, Marmite
Brief: Four new ways ...
, chief marketing officer, Yell.com
Brief: Make Yell.com famous for finding any type of business ...
11 Jan 2008
118 118 - WINTER
CREDITS
Project: Winter
Client: Catherine Boyd, senior marketing manager ...
Project: Regional campaign
Client: Graham Gordon, local marketing manager, Waitrose
Brief: Encourage ...
's
weekly market
Creative agency: Mustoes
Writer: John Merriman
Art director: John Merriman
Planner ...
19 Oct 2007
Hockey-Morley, marketing director, Post Office
Brief: Remind people why they should love the Post Office ...
marketing director, GHD
Brief: Maintain GHD's position as the most desirable hair and beauty
brand ...
: Different is everything
Client: Ian Hughes, UK marketing director, Citroen
Brief: Increase Citroen fleet ...
23 Feb 2007
expansion of the
Chinese beer market, which has been fuelled by the country's economic
growth. The Chinese beer market was almost non-existent in the early 80s. Today,
the country is the world's largest market ...
Client: Aoife Curtin, marketing manager, RecruitIreland.com
Brief: Drive traffic to the online ...
27 Oct 2000
| by CLAIRE BEALE
pooling all creative into J. Walter Thompson and handing PR, market research and brand consultancy ...
option in every market. Just good enough in enough disciplines in enough markets.
Of course, as well ...
27 Oct 2000
| by CLAIRE BEALE
pooling all creative into J. Walter Thompson and handing PR, market research and brand consultancy ...
option in every market. Just good enough in enough disciplines in enough markets.
Of course, as well ...