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And in the real world: Waitrose, RBS, BP, unemployment figures

growing in around three months, as the housing market and consumer confidence begin to show signs ...

The Work: New Campaigns - UK

hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...

Holland & Barrett seeks agency to handle CRM account

marketing account as part of plans to launch a new loyalty programme....The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing ... marketing agency on the account. Holland Barrett has recently attempted to reposition itself away from ...

Pizza Express hires comms strategists

Goodstuff's appointment, which was made without a pitch, will see the independent agency work on segmenting customers, media planning and management, local marketing, digital planning and brand partnerships. MG OMD was selected by Goodstuff to handle media buying. The media agencies will work alongside ...

The Work: New campaigns - UK

STAPLES - BACK TO SCHOOL CREDITS Project: Back to school Client: Yetunde Ige marketing ... : Noam Buchalter, marketing manager; David Titman, marketing executive, Marmite Brief: Four new ways ... , chief marketing officer, Yell.com Brief: Make Yell.com famous for finding any type of business ...

The Work: New campaigns - UK

118 118 - WINTER CREDITS Project: Winter Client: Catherine Boyd, senior marketing manager ... Project: Regional campaign Client: Graham Gordon, local marketing manager, Waitrose Brief: Encourage ... 's weekly market Creative agency: Mustoes Writer: John Merriman Art director: John Merriman Planner ...

The Work: New campaigns - UK

Hockey-Morley, marketing director, Post Office Brief: Remind people why they should love the Post Office ... marketing director, GHD Brief: Maintain GHD's position as the most desirable hair and beauty brand ... : Different is everything Client: Ian Hughes, UK marketing director, Citroen Brief: Increase Citroen fleet ...

The Work: New Campaigns - The World

expansion of the Chinese beer market, which has been fuelled by the country's economic growth. The Chinese beer market was almost non-existent in the early 80s. Today, the country is the world's largest market ... Client: Aoife Curtin, marketing manager, RecruitIreland.com Brief: Drive traffic to the online ...

MEDIA: PERSPECTIVE - WPP's Boots coup doesn't bode well for media's future

pooling all creative into J. Walter Thompson and handing PR, market research and brand consultancy ... option in every market. Just good enough in enough disciplines in enough markets. Of course, as well ...

MEDIA: PERSPECTIVE - WPP's Boots coup doesn't bode well for media's future

pooling all creative into J. Walter Thompson and handing PR, market research and brand consultancy ... option in every market. Just good enough in enough disciplines in enough markets. Of course, as well ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.