The Work: Private View
14 Nov 2008
Fuller, general manager, marketing, Westfield London Brief: Launch Westfield as a new fashion beacon ... , chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...
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And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
growing in around three months, as the housing market and consumer confidence begin to show signs ...
The Work: New Campaigns - UK
04 Jul 2008
, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett ... -BORDER CAMPAIGN CREDITS Project: Cross-border campaign Clients: Rita Broe, head of marketing, UK and developed markets; Ben Rhodes, business leader, brand marketing, MasterCard UK Brief: Develop a campaign based ...
The Work: New campaigns - UK
15 Feb 2008
: Mercedes-Benz Client: Richard Payne, marketing communications manager, Mercedes-Benz Brief: Create a ... LAUNCH CREDITS: Project: Volkswagen.co.uk site launch Clients: Rod McLeod, marketing director; Marianne Nicholas, customer relationship marketing manager; Sharon Heaton, customer relationship ...
The Work: New campaigns - UK
11 Jan 2008
118 118 - WINTER CREDITS Project: Winter Client: Catherine Boyd, senior marketing manager ... Project: Regional campaign Client: Graham Gordon, local marketing manager, Waitrose Brief: Encourage ... 's weekly market Creative agency: Mustoes Writer: John Merriman Art director: John Merriman Planner ...
The Work: Private view
23 Nov 2007
enough to hold the sophistication of the teenage market that supposedly is the target, unless T ... campaign Client: Viv Carden, marketing and communications officer, Oxfam Brief: This Christmas, give a ... of marketing UK, MasterCard UK Brief: Reposition the Maestro debit brand as the better way to pay for small ...
CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers
17 Nov 2000 | by REBECCA BEER
are believed to be in the pipeline. Marketing: A press and poster campaign is being run through Anti ... has already secured funding and seems likely to be successful among its target market if it sees off ...
CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers
17 Nov 2000 | by REBECCA BEER
are believed to be in the pipeline. Marketing: A press and poster campaign is being run through Anti ... has already secured funding and seems likely to be successful among its target market if it sees off ...
NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos
03 Nov 2000 | by JAMES CURTIS
and integration. Frakes, an ex-designer and Hall, an ex-marketer with Tower Records, say their depth of experience ... -media agency is said by many clients to be a devilishly head-scratching business. Mike Moran, the marketing ... as an offshoot of the direct marketing agency Evans Hunt Scott. Now largely independent of EHS, Zinc has ...
HHCL kicks off debut London Eye campaign
29 Sep 2000 | by CAMILLA PALMER
's fourth tallest structure and the world's largest observation wheel,' she said. The head of marketing ... to the Canadian agency Gee Jeffery & Partners as a creative director. ..HL.- CAM # 29:09:00 Marketing productivity increases ..BL.- By ANNA GRIFFITHS ..XP.- Every sector in the marketing industry has experienced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
