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And in the real world: Waitrose, RBS, BP, unemployment figures

growing in around three months, as the housing market and consumer confidence begin to show signs ...

The Work: New Campaigns - UK

MASSAGERS CREDITS Project: Intimate Massagers Clients: Gary Raucher, head of integrated marketing communications; Lian Vergeer-Langens, director, integrated marketing communications, Philips Brief: Launch ... Project: Partner for growth Clients: Tom Hings, head of brand marketing; Andrew Hammond, head ...

The Work: New Campaigns - UK

BOOTS - SUMMER CAMPAIGN CREDITS Project: Summer campaign Client: Elizabeth Fagan, marketing ... Clients: Julia Bowe, marketing director; Shona Campbell, advertising and promotions manager; Mimi Morrish, marketing officer, Harvey Nichols Brief: This summer's freshest and most-coveted sale Creative agency: DDB ...

The Work: Private view

must be causing hundreds of planners and marketers all over adland sleepless nights. Cadbury's Gorilla ... integration? Could this be an ad for something else? Shouldn't we do shorter time lengths so we can get more ... of year, this piece of direct marketing for Visit Wales (5) tells me. I like this one. Printed on thin wet ...

The Week: Advertising - The Fish Can Sing folds

Holliday plans to launch a specialist experiential marketing and brand PR agency. Both will continue

MCBD launches luxury division

traditional advertising, public relations and event marketing for luxury brands. The outfit will launch ... been set up in response to the growing market for prestige offerings. Our focus is on creating intimacy ... , comprising traditional advertising, public relations and event marketing services. ...

MEDIA: Strategy of the Week - Levi's finds new-style strategy for new-style jeans

-year-old market. The new campaign, centred around Bartle Bogle Hegarty's TV spots, is the first ...

DIARY: Newcomer to Fashion Week unable to bring old ad rivals together

advertising market, but it feels Williamson should have been more carefully briefed about his choice of venue ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

and integration. Frakes, an ex-designer and Hall, an ex-marketer with Tower Records, say their depth of experience ... -media agency is said by many clients to be a devilishly head-scratching business. Mike Moran, the marketing ... as an offshoot of the direct marketing agency Evans Hunt Scott. Now largely independent of EHS, Zinc has ...

. The fashion brand is now extending its marketing to TV. Matthew Cowen reports

market. In fact, a view of Lennox Lewis fcuk fear outfits was about the only time the brand ... always try to surprise our customers. French Connection s marketing director, Clare Dobbie ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.