And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
growing in around three months, as the housing market and consumer confidence begin to show signs ...
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
The Work: New Campaigns - UK
05 Dec 2008
hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...
Holland & Barrett seeks agency to handle CRM account
27 Nov 2008 | by Matt Williams
marketing account as part of plans to launch a new loyalty programme....The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing ... marketing agency on the account. Holland Barrett has recently attempted to reposition itself away from ...
Pizza Express hires comms strategists
20 Nov 2008 | by Ian Darby
Goodstuff's appointment, which was made without a pitch, will see the independent agency work on segmenting customers, media planning and management, local marketing, digital planning and brand partnerships. MG OMD was selected by Goodstuff to handle media buying. The media agencies will work alongside ...
The Work: New Campaigns - UK
14 Nov 2008
director, marketing, Marks Spencer Brief: Announce to the nation's women that the M S Winter Collection ... Project: Personalised stamps Client: Tom Hings, head of brand marketing, Royal Mail Brief: Promote ... marketing; Matt Wenham, acquisition manager, World Vision Brief: Raise awareness of World Vision child ...
The Work: Private view
10 Oct 2008
: The science of sexy Client: Debbie Rix, Wonderbra European marketing director, DB Apparel Brief: Launch Dita ... Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief ... 'S Project: Breakfast Client: Jill McDonald, senior vice-president and chief marketing officer, UK ...
The Work: New Campaigns - UK
03 Oct 2008
MASSAGERS CREDITS Project: Intimate Massagers Clients: Gary Raucher, head of integrated marketing communications; Lian Vergeer-Langens, director, integrated marketing communications, Philips Brief: Launch ... Project: Partner for growth Clients: Tom Hings, head of brand marketing; Andrew Hammond, head ...
The Work: New campaigns - UK
29 Aug 2008
STAPLES - BACK TO SCHOOL CREDITS Project: Back to school Client: Yetunde Ige marketing ... : Noam Buchalter, marketing manager; David Titman, marketing executive, Marmite Brief: Four new ways ... , chief marketing officer, Yell.com Brief: Make Yell.com famous for finding any type of business ...
The Work: New Campaigns - UK
27 Jun 2008
BOOTS - SUMMER CAMPAIGN CREDITS Project: Summer campaign Client: Elizabeth Fagan, marketing ... Clients: Julia Bowe, marketing director; Shona Campbell, advertising and promotions manager; Mimi Morrish, marketing officer, Harvey Nichols Brief: This summer's freshest and most-coveted sale Creative agency: DDB ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
