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AA argues against alcohol ad ban

24 May 2012 | by Our Parliamentary correspondent

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Government rejects calls to ban kids' ads

13 Oct 2011 | by Our Parliamentary correspondent

ambassadors or in peer-to-peer marketing; there will be a voluntary ban on ads near schools for lap ...

MoD shortlists four consortiums for Army recruitment pitch

05 Aug 2009 | by Noel Bussey

marketing and digital business to running the recruitment offices and medical processes. The initial ...

And in the real world: Waitrose, RBS, BP, unemployment figures

02 Apr 2009 | by Caroline Lovell

growing in around three months, as the housing market and consumer confidence begin to show signs ...

Intelligence agency targets DM partner

30 Jan 2009 | by Matt Williams

direct marketing account....The organisation is looking for an agency to create business-to-business campaigns that will help promote best practice for data protection. The pitch is being handled by the AAR. The campaigns will predominantly target large corporations, and will include direct marketing, digital media, experiential and PR ...

The Work: New Campaigns - UK

05 Dec 2008

hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...

What can Obama teach marketers?

14 Nov 2008 | by Caroline Lovell

Did the US's first African-American president rewrite the marketing rulebook?...in history, Obama has changed the dynamics of how candidates are marketed, through traditional and new media marketing tactics. So can this success be applied to brands? Obama's decision to turn down $85 million ... . It would seem that Obama's initial success rested on traditional marketing rules: have a simple message ...

The Work: New Campaigns - UK

14 Nov 2008

director, marketing, Marks Spencer Brief: Announce to the nation's women that the M S Winter Collection ... Project: Personalised stamps Client: Tom Hings, head of brand marketing, Royal Mail Brief: Promote ... marketing; Matt Wenham, acquisition manager, World Vision Brief: Raise awareness of World Vision child ...

The Work: Private View

14 Nov 2008

Fuller, general manager, marketing, Westfield London Brief: Launch Westfield as a new fashion beacon ... , chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...

The Work: Private view

10 Oct 2008

: The science of sexy Client: Debbie Rix, Wonderbra European marketing director, DB Apparel Brief: Launch Dita ... Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief ... 'S Project: Breakfast Client: Jill McDonald, senior vice-president and chief marketing officer, UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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