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And in the real world: Waitrose, RBS, BP, unemployment figures

growing in around three months, as the housing market and consumer confidence begin to show signs ...

Holland & Barrett seeks agency to handle CRM account

marketing account as part of plans to launch a new loyalty programme....The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing ... marketing agency on the account. Holland Barrett has recently attempted to reposition itself away from ...

The Work: New Campaigns - UK

director, marketing, Marks Spencer Brief: Announce to the nation's women that the M S Winter Collection ... Project: Personalised stamps Client: Tom Hings, head of brand marketing, Royal Mail Brief: Promote ... marketing; Matt Wenham, acquisition manager, World Vision Brief: Raise awareness of World Vision child ...

The Work: Private View

Fuller, general manager, marketing, Westfield London Brief: Launch Westfield as a new fashion beacon ... , chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...

The Work: Private view

: The science of sexy Client: Debbie Rix, Wonderbra European marketing director, DB Apparel Brief: Launch Dita ... Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief ... 'S Project: Breakfast Client: Jill McDonald, senior vice-president and chief marketing officer, UK ...

The Work: New Campaigns - UK

MASSAGERS CREDITS Project: Intimate Massagers Clients: Gary Raucher, head of integrated marketing communications; Lian Vergeer-Langens, director, integrated marketing communications, Philips Brief: Launch ... Project: Partner for growth Clients: Tom Hings, head of brand marketing; Andrew Hammond, head ...

The Work: New Campaigns - UK

, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett ... -BORDER CAMPAIGN CREDITS Project: Cross-border campaign Clients: Rita Broe, head of marketing, UK and developed markets; Ben Rhodes, business leader, brand marketing, MasterCard UK Brief: Develop a campaign based ...

The Work: New Campaigns - UK

BOOTS - SUMMER CAMPAIGN CREDITS Project: Summer campaign Client: Elizabeth Fagan, marketing ... Clients: Julia Bowe, marketing director; Shona Campbell, advertising and promotions manager; Mimi Morrish, marketing officer, Harvey Nichols Brief: This summer's freshest and most-coveted sale Creative agency: DDB ...

The Work: Private view

" of direct marketing. It's sensory alright (you can smell the bugger through the packaging). Despite the fact that I'm riddled with diabetes, and if I was to gannet this particular marketing communications example ... .skoda.co.uk Client: Sarah Chapman, direct marketing communications manager, Skoda Brief: Establish the "home ...

The Work: New campaigns - UK

118 118 - WINTER CREDITS Project: Winter Client: Catherine Boyd, senior marketing manager ... Project: Regional campaign Client: Graham Gordon, local marketing manager, Waitrose Brief: Encourage ... 's weekly market Creative agency: Mustoes Writer: John Merriman Art director: John Merriman Planner ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.