02 Apr 2009
| by Caroline Lovell
growing in around three months, as the housing market and consumer confidence begin to show signs ...
27 Nov 2008
| by Matt Williams
marketing account as part of plans to launch a new loyalty programme....The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing ...
marketing agency on the account. Holland Barrett has recently attempted to reposition itself away from ...
14 Nov 2008
director, marketing, Marks Spencer
Brief: Announce to the nation's women that the M S Winter Collection ...
Project: Personalised stamps
Client: Tom Hings, head of brand marketing, Royal Mail
Brief: Promote ...
marketing; Matt Wenham,
acquisition manager, World Vision
Brief: Raise awareness of World Vision child ...
14 Nov 2008
Fuller, general manager, marketing, Westfield London
Brief: Launch Westfield as a new fashion beacon ...
, chief marketing officer, UK cards, director of
brand and advertising, Barclaycard
Brief: Barclaycard ...
10 Oct 2008
: The science of sexy
Client: Debbie Rix, Wonderbra European marketing director, DB Apparel
Brief: Launch Dita ...
Project: This is now
Client: Mark Simpson, director of marketing communications, Ford of
Europe
Brief ...
'S
Project: Breakfast
Client: Jill McDonald, senior vice-president and chief marketing
officer, UK ...
03 Oct 2008
MASSAGERS
CREDITS
Project: Intimate Massagers
Clients: Gary Raucher, head of integrated marketing communications; Lian
Vergeer-Langens, director, integrated marketing communications, Philips
Brief: Launch ...
Project: Partner for growth
Clients: Tom Hings, head of brand marketing; Andrew Hammond, head ...
04 Jul 2008
, senior marketing manager, McDonald's
Brief: Promote McDonald's Happy Meals
Creative agency: Leo Burnett ...
-BORDER CAMPAIGN
CREDITS
Project: Cross-border campaign
Clients: Rita Broe, head of marketing, UK and developed markets; Ben
Rhodes, business leader, brand marketing, MasterCard UK
Brief: Develop a campaign based ...
27 Jun 2008
BOOTS - SUMMER CAMPAIGN
CREDITS
Project: Summer campaign
Client: Elizabeth Fagan, marketing ...
Clients: Julia Bowe, marketing director; Shona Campbell, advertising and
promotions manager; Mimi Morrish, marketing officer, Harvey Nichols
Brief: This summer's freshest and most-coveted sale
Creative agency: DDB ...
01 Feb 2008
" of direct marketing. It's sensory alright (you can smell the
bugger through the packaging). Despite the fact that I'm riddled with
diabetes, and if I was to gannet this particular marketing
communications example ...
.skoda.co.uk
Client: Sarah Chapman, direct marketing communications manager, Skoda
Brief: Establish the "home ...
11 Jan 2008
118 118 - WINTER
CREDITS
Project: Winter
Client: Catherine Boyd, senior marketing manager ...
Project: Regional campaign
Client: Graham Gordon, local marketing manager, Waitrose
Brief: Encourage ...
's
weekly market
Creative agency: Mustoes
Writer: John Merriman
Art director: John Merriman
Planner ...