growing in around three months, as the housing market and consumer confidence begin to show signs ...
: The science of sexy Client: Debbie Rix, Wonderbra European marketing director, DB Apparel Brief: Launch Dita ... Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief ... 'S Project: Breakfast Client: Jill McDonald, senior vice-president and chief marketing officer, UK ...
, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett ... -BORDER CAMPAIGN CREDITS Project: Cross-border campaign Clients: Rita Broe, head of marketing, UK and developed markets; Ben Rhodes, business leader, brand marketing, MasterCard UK Brief: Develop a campaign based ...
of our marketing activity, as we increase our focus on digital." ...
Robert Campbell is launching a new agency called tgi50, which will specialise in marketing...His partner in the venture will be Toby Constantine, the former marketing director of The Times ... will offer services such as sales promotion, direct marketing, digital, PR, mobile and search ... at under-35s that now want to target the over-50s market but wouldn't be seen dead in Saga magazine ...
All users have to do is text a query to 118 118 and the service will send back the answer. The company hopes to use its size to challenge the niche players in the business, such as AQA and Textperts, and substantially expand the market. WCRS has created a campaign that breaks on 26 March to back the relaunch ...
overseas marketing communications as it prepares an aggressive acquisition strategy beyond its home market.
118 118 - WINTER CREDITS Project: Winter Client: Catherine Boyd, senior marketing manager ... Project: Regional campaign Client: Graham Gordon, local marketing manager, Waitrose Brief: Encourage ... 's weekly market Creative agency: Mustoes Writer: John Merriman Art director: John Merriman Planner ...
Sir Martin Sorrell's WPP has scooped Dell's global marketing account and will set up a new agency...The new operation will have more than 1,000 staff and handle all of Dell's marketing functions, such as creative, media planning, customer relationship marketing and PR. Dell's media buying will continue to be handled separately so the company can take advantage of the economies of scale that comes from working ...
enough to hold the sophistication of the teenage market that supposedly is the target, unless T ... campaign Client: Viv Carden, marketing and communications officer, Oxfam Brief: This Christmas, give a ... of marketing UK, MasterCard UK Brief: Reposition the Maestro debit brand as the better way to pay for small ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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