And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
growing in around three months, as the housing market and consumer confidence begin to show signs ...
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Three to pitch for Greener Journeys
25 Mar 2010 | by Noel Bussey
It has shortlisted three agency groups to pitch. The advertising agencies are: The Red Brick Road, Archibald Ingall Stretton and Delaney Lund Knox Warren. The pitches are expected to take place next week with an outcome expected soon afterwards. The winning agencies will be briefed to create an integrated campaign ...
The Work: New Campaigns - UK
05 Dec 2008
hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...
Rapp lands pan-European CRM business for Eurostar
20 Nov 2008 | by Matt Williams
LONDON - Eurostar has appointed Rapp to handle its pan-European customer relationship marketing
The Week: People news - Cranage joins Lastminute
12 Sep 2008
Lastminute.com has hired Abbie Cranage, the marketing director of Match.com, as its head...Cranage will report to Julie Davidson, Lastminute.com's UK marketing director, and will be responsible for the strategic planning, budgeting and delivery of consumer marketing activity across the site's travel and lifestyle categories. She replaces Fleur Studd, who is returning to Australia. ...
Hotline: Arena BLM to launch BLM Horizon
29 Aug 2008
integrated planning and buying and travel market insight and research for travel advertisers.
The Work: New campaigns - UK
29 Aug 2008
STAPLES - BACK TO SCHOOL CREDITS Project: Back to school Client: Yetunde Ige marketing ... : Noam Buchalter, marketing manager; David Titman, marketing executive, Marmite Brief: Four new ways ... , chief marketing officer, Yell.com Brief: Make Yell.com famous for finding any type of business ...
The Work: New Campaigns - UK
04 Jul 2008
, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett ... -BORDER CAMPAIGN CREDITS Project: Cross-border campaign Clients: Rita Broe, head of marketing, UK and developed markets; Ben Rhodes, business leader, brand marketing, MasterCard UK Brief: Develop a campaign based ...
The Work: New campaigns - UK
15 Feb 2008
: Mercedes-Benz Client: Richard Payne, marketing communications manager, Mercedes-Benz Brief: Create a ... LAUNCH CREDITS: Project: Volkswagen.co.uk site launch Clients: Rod McLeod, marketing director; Marianne Nicholas, customer relationship marketing manager; Sharon Heaton, customer relationship ...
The Work: Private view
01 Feb 2008
" of direct marketing. It's sensory alright (you can smell the bugger through the packaging). Despite the fact that I'm riddled with diabetes, and if I was to gannet this particular marketing communications example ... .skoda.co.uk Client: Sarah Chapman, direct marketing communications manager, Skoda Brief: Establish the "home ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
