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Government rejects calls to ban kids' ads

ambassadors or in peer-to-peer marketing; there will be a voluntary ban on ads near schools for lap ...

Buhlmann realigns Aegis to play to its strengths

in the history of Aegis has happened under his watch - the disposal of the global market research business ... into digital and media. It is clear that more growth lies therein than in market research. Certainly ...

Euro RSCG London to absorb Havas-owned PR specialist

The advertising agency is attempting to capitalise on increased client demand for "conversational" media and the closer integration of PR into marketing campaigns. Euro RSCG will now offer PR alongside advertising, channel strategy and digital. The PR business will be rebranded as Euro RSCG London ...

Chinese outpace western peers as most engaged in social good

of marketing. It's a vital addition to the age-old marketing mix of product, price, place, and promotion ... consumers to put their own mark on brand marketing by collaborating with brands to tackle important social ...

Phones4u to launch Prison Guards campaign

that first appeared in the Jack campaigns, which were launched in 2004. Russell Braterman, marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.