to remove filtersThe Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make or break a brand. Building a relationship is vital.
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Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.
WPP invests in Singaporean digital marketing agency Qais
15 Dec 2011 | by Sara Kimberley
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.
O2 appoints Lida to direct marketing account
25 Nov 2011 | by Jeremy Lee
Lida has won O2's estimated £24 million direct marketing account.
Bmi hands direct marketing account to Lida
19 Aug 2011 | by Sara Kimberley
Bmi, the international airline, has appointed Lida to handle its direct marketing activity.
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
General Motors UK is reviewing its Vauxhall direct marketing account.
Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer relationship marketing business.
Digital Marketing Group profits drop 14%
23 Nov 2010 | by Daniel Farey-Jones
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
WPP has acquired US data marketing business I-Behaviour Inc through KBM Group, part of its Wunderman network, as it looks to increase its investment in digital knowledge-based marketing solutions.
Iris scoops electoral reform integrated brief
30 Sep 2010 | by Sara Kimberley
A steering group led by the Electoral Reform Society has appointed Iris to handle its advertising in the lead-up the referendum on the alternative vote system next year.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
