Bmi hands direct marketing account to Lida
19 Aug 2011 | by Sara Kimberley
Bmi, the international airline, has appointed Lida to handle its direct marketing activity.
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Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
". Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...
Mother wins £5m Butlins ad account
04 Aug 2010 | by Anne Cassidy
of the resort experience and the award-winning attitude of the team". Jackie Martin, sales and marketing ... Mother presented to us, which we believe will move Butlins even further ahead in the market." Butlins ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...'s essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ... of practice - testing, incentives, controls and so forth - was often seen by marketers as direct marketing ... promising routes to end world hunger. Duflo has discovered what most direct marketers instinctively ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Don't look now, but the wheels for the next era for digital marketing are already in motion. A ... Graph, a new suite of application programming interfaces and tools that enable brands to integrate ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
). Of course, our digitally fuelled landscape means that we can apply this type of thinking to marketing. Over ... 's going to gain traction and spawn the birth of the next big thing (I know it's not marketing but "Charlie ... ? It sounds a whole lot like "integration" to us. Which is why we're not planning to throw the baby out ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
meeting points, often defined in time such as special events or guerrilla marketing moments. In recent ... . As technology and communication are integrated parts of everyday life, brands now have access to people in a ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
and channels to market has meant a growing two billion people around the world are connected to each other ... . Consequently, everyone's a marketer because everyone has an audience. So it follows that interest-based niches are the new mass and marketing control is decentralised. If this is the new normal, what's next? Well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
