09 Feb 2012
| by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK..., the company's sales and marketing director, is expected to oversee the review, having joined the company in 2010 from its rival Papa John's, where he was the director of marketing.
The search for an agency ...
.
A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
09 Feb 2012
| by Matthew Chapman
Chemistry and Proximity on its direct marketing creative and Iris on retail creative.
T-Mobile s direct marketing, meanwhile, is handled by TMW and Gyro.
The umbrella brand consolidated its 80 million media ...
26 Jan 2012
| by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
of marketing at Birds Eye, said: "Live Breathe demonstrated an appreciation of the FMCG space. It also ...
12 Jan 2012
| by Sara Kimberley
General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing
12 Jan 2012
| by Mel Cruickshank
Direct marketing has been on a long old journey. It has taken us from simply trying to acquire ...
society and been valued by marketers. But social media has revolutionised both the access to and the reach ...
and with a whole new level of authenticity. So CRM will become more social as marketers find new ways ...
12 Jan 2012
The Year Ahead For Adland
The Year Ahead For Marketing
The Year Ahead For the City
The Year Ahead For Olympics Ads
The Year Ahead For Production
The Year Ahead For Creativity
The Year Ahead For Direct Marketing
The Year Ahead For Digital
The Year Ahead For Creative ...
15 Dec 2011
| by Sara Kimberley
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting.... It offers digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management ...
is part of its strategy of developing its networks in fast growing markets and strengthening its ...
15 Dec 2011
marketing pitch of the year.
The win capped off an excellent year for Lida, but it just wasn t enough ...
impressive agency in direct marketing.
The jewel in OgilvyOne s crown lies in its creative product and ...
) and taking two Campaign Big Awards and an impressive 11 Direct Marketing Association Awards, including five ...
07 Dec 2011
| by Sarah Shearman
's customer relationship marketing strategy, working across all digital platforms, from point of sale to events, social mobile and online.
Until now, Hendrick's Gin's marketing activity has been largely experiential.
In January, the brand kicked off an "adventure-themed" marketing campaign , giving consumers ...
01 Dec 2011
| by Sara Kimberley
Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account