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Domino's Pizza calls digital and direct marketing review

Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.

Jo Bacon joins MTV in marketing role

Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.

Tourism Ireland calls direct marketing pitch

Tourism Ireland is reviewing its £2 million direct marketing account.

WFA unveils keynote speakers for Global Marketing Conference

The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.

Is gamification the next big thing in marketing?

Brands should only use gaming elements when truly appropriate, two experts caution.

Rufus Olins appointed chief executive of Newspaper Marketing Agency

The Newspaper Marketing Agency, the trade body that represents the interests of the UK's national newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive.

The Year Ahead For ... Marketing

Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital economy, but will finally fulfil its promise this year.

The Year Ahead For ... Direct Marketing

Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make or break a brand. Building a relationship is vital.

Steak appoints Charly Dove to head up marketing team

Digital agency Steak has appointed Charly Dove as its new marketing and new business director.

WPP invests in Singaporean digital marketing agency Qais

WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.

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