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Pitch Update

are lining up to pitch for Burger King's direct marketing account, which is being handled by the intermediary ... . A result is finally expected next week. And agencies lining up for EDF's direct marketing account ...

On The Campaign Couch ... with JB

has two effects. The first is fairly immediate; the second takes longer. The first lures marketing ... . Supermarket buyers notice. Distribution increases and so does market share. Like Jonty, however ...

Best of the blogs

the marketing degree I was doing. That place was stuffed with guys too. So I just noticed at Bread Talk ... -hello marketing jobs in Manhattan courtesy of their old-school ties and are vaguely racist ... You can imagine ...

Generation Y can answer the high street's woes

is that of demand and supply, normally associated with the laws of the free-market economy. But perhaps the most ...

Soft Bowl 2012

30-second spot, I can understand why marketers would want to extend the Super Bowl advertising ...

Oasis to sponsor ITV2's Celebrity Juice

viewers and a 10.5% share for its sixth series. Zoe Howorth, market activation director at Coca-Cola GB ...

LateRooms.com livens up hotel offering with romance

Inman. Jessica Reading, director of marketing and user experience, LateRooms.com said: "We understand ...

McDonald's ad tackles first day nerves

president, marketing, McDonald's UK, said: "Our latest advert focuses on the high-quality food and dining ...

Blackcircles.com unveils first TV ad

Blackcircles.com has appointed HMDG to its ad account. It is the first time the company has majorly invested in marketing activity. The 'New Way To New Tyres' campaign launches this weekend. It includes a 30-second spot called "doughnuts", which features a voiceover by Formula 1 commentating hero ...

The Red Brick Road and Goodstuff net Intersnack brief

in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red Brick Road and Goodstuff will work on a major integrated campaign that is due to break this spring ... -Bear featuring an animated version of its teddy bear brand mascot. David Wilson, the head of marketing ...

 

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