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The UK business was previously handled by Walker Media, but the account has moved to MCHI without a pitch as part of a wider realignment with WPP's Group M. Mindshare, the joint owner of MCHI alongside CHI Partners, has picked up the account in other markets. Fox International Channels has ...
Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency...significant brand campaign. Since then, the insurance company has used press, direct and digital marketing ...
Greenpeace, the environmental organisation, has hired Work Club to develop an integrated campaign
's, the market leaders in the standard blend Scotch whisky market. Grant's, the third-largest brand in the market, wants to drive brand advocacy through digital platforms and social media to create "a committed ... .com, Facebook and Twitter, and encompass the European, US and Latin American markets. Diageo, which owns ...
and PlayStation 3, with a PC version to follow. The campaign will run across major markets including Europe ... 's nohopeleft.com website. Mickey Torode, the director of marketing strategy at Capcom, said: "It was clear ...
advertising was down by 5 per cent in 2011 against a market that was up by between 1 and 2 per cent. Allen ...
with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...
BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements....lead direct marketing shop. The bulk of Sky s direct marketing is handled by Digital and Direct ... marketing agencies on a project basis. Recent activity created by Digital and Direct for Sky includes "Sky at the O2" and an "introduce a friend" campaign to increase subscribers. The direct marketing ...
that an integrated approach to advertising helps clients reach business audiences faster, engage them more deeply ... and strong market positioning can stay disassociated from any price race to the bottom. I suspect the same ... 14 MARKETS - How important is it to include online, mobile and tablet elements in today ...
across many markets. And Sure/Rexona, in particular, has previous. In 2006, the brand funded a 13-part ... structures - with the likes of Group M, VivaKi, Omnicom Media Group and Mediabrands appointing market ...
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