The daredevil of media
02 Feb 2012
Cormac Loughran, the chief marketing officer at Aegis Media, has had a flying start to his time
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Does one regulator add up?
02 Feb 2012 | by Alasdair Reid
at the market in exactly the way that your average consumer does. He says: "I would suggest that ...
How can UK ad agencies do better at Cannes this year?
02 Feb 2012
, dominating the forward-looking Cyber and Titanium and Integrated categories - the likes of Droga5, Crispin ... just two Titanium and Integrated Lions; the US has won 14. So if developing countries are honing their skills on brilliant print campaigns and the US is way ahead on digital and integrated thinking, where ...
Top Gunns: The Gunn Report 2011
02 Feb 2012
. There was an interesting three-way tie at the top of the All Gunns Blazing table (our name for integrated, innovative ... Design Lion and silver Integrated Lion at Cannes last year. Alejandro Gonzalez Inarritu Alejandro ...
Are agencies being screwed on fees?
02 Feb 2012
and transparent profit." But if new research by the Marketing Agencies Association is any indication, clients ... and marketing, says. "I expect to pay properly for the most effective output. What agencies choose to do ... , executive director of brand and marketing, Virgin Media "I'm surprised by the MAA's figures. Perhaps ...
Things we like
02 Feb 2012 | by Staff
in a bid to improve its audience in the crucial London market. The outdoor campaign started this week ... with digital media and it's great to see that follow through into its marketing. O2's Six Nations campaign ...
Lynx unleashes the chaos for both sexes
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
MediaCom and LBi win Etihad's global media accounts
01 Feb 2012 | by Iain Akerman
of digital media strategy, search and affiliate marketing.
Publicis Groupe acquires Middle East digital agency
01 Feb 2012 | by Daniel Farey-Jones
, said: "Integrating with a large network gives us the opportunity to provide a strong foundation ...
TripAdvisor's 'reviews you can trust' claims barred by ASA
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the "limited" pieces of marketing copy it appeared in, though it could not confirm which parts of the site ... some marketing copy that was used in a limited capacity. "As with all marketing messaging ...
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