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Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...

Lynx unleashes the chaos for both sexes

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...

Persil ads banned after P&G complaint

05 Oct 2011 | by Daniel Farey-Jones

market. The ASA ruled the ads were misleading because they did not make clear that the "unbeatable ...

Unilever's Comfort ad banned after P&G complaint

14 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

not trust a brand, particularly in the context of a product marketed as suitable for sensitive skin ...

New Vanish ad uses 'one and only' Chesney Hawkes

08 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

The ad, created by Euro RSCG London, will run on Channel Five for six months. It has been created to support the launch of a new product, Vanish Powerpowder, and is part of a 2.1m marketing ... Gaa, marketing director, RB UK, said: "RB is always looking for refreshing, quirky approaches ...

Marmite launches 'hate cuisine' TV ad

05 Jul 2011 | by Sara Kimberley

. The production company was 12Foot6. Tom Denyard, marketing manager at Unilever, said: "We expect different ...

Mooncup asks women to get in tune with their vaginas

28 Jun 2011 | by Sara Kimberley

'. Kath Clements, campaigns and marketing manager at Mooncup, said: "While most of us are constantly ...

Unilever launches Dove Hand & Body campaign

06 Jun 2011 | by Oliver Luft

The campaign by Ogilvy includes activity across TV, print and Facebook, as part of the global re-launch of the Hand Body range. The TV ad promotes the body lotions and uses the strapline "For skin so good, your body language shows it". The campaign will run through key markets in Europe, with the core ...

Lynx turns to outdoor augmented reality

21 Mar 2011 | by Maisie McCabe

toilette, and is being backed by an 8.3m advertising and marketing campaign that includes TV, press ...

Wrigley brings back 'Food Creatures'

01 Mar 2011 | by John Reynolds

s in the form of new improved Extra Ice, and launches new-to-market Extra Ice White. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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