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Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum...wrapper that dissolves during the dishwasher cycle. Stefan Gaa, marketing director at RB UK, claimed ...
Benckiser is successfully putting some sex into its marketing. John Tylee reports....Benckiser's UK marketing director now has Durex to add to his stable of brands. Its arrival follows last ... has to help plot the marketing strategies not only for some of the most familiar names found in every ... ". Gaa's good vibrations result from the fact that Durex isn't only a brand that can be integrated well ...
market. The ASA ruled the ads were misleading because they did not make clear that the "unbeatable ...
not trust a brand, particularly in the context of a product marketed as suitable for sensitive skin ...
that the creation of the roster is designed to ensure that it gets the best from the market and that its agencies will be wholeheartedly involved in the process. Jorgen Bartsch, its vice-president, global marketing services, says ... markets are using the best production companies in the most efficient ways." However, there is concern ...
G corporate marketing director for the UK, probably wouldn't go that far, but she does concede ... once have formed part of the marketing vocabulary at the consumer products giant, famous for having ... of the company's marketing efforts for most of its 174-year history. What actually makes this special is that ...
brand is considering ditching its global strategy in favour of a local market-by-market approach. The pitch is being led by Sucheta Govil, global marketing director for AkzoNobel. The process is being ... out to agencies and the Dulux marketing team is in the process of defining how the pitch is run ...
s in the form of new improved Extra Ice, and launches new-to-market Extra Ice White. ...
scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ... operates more than 9,000 stores in 33 markets worldwide. AS Watson already has more than 35 million ...
on Vaseline across so many diverse markets in the region, it is exciting for BBH Asia-Pacific to now launch a ... markets that will be announced later. Creative director Tinus Strydom said, "If there s ever a time a ... 's global brand director commented that the idea of newlyweds beautifully integrates the functional benefit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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