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Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum...wrapper that dissolves during the dishwasher cycle. Stefan Gaa, marketing director at RB UK, claimed ...
The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets. R/GA will take up a place ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
s social media activity. Integrating the photos of Facebook users is a good fun incentive for anyone who ...
s in the form of new improved Extra Ice, and launches new-to-market Extra Ice White. ...
, shower gel and eau de toilette, and is currently being backed by an 8.3m advertising and marketing ...
Hicks, BaByliss marketing director, said: "We recognise the importance of a social strategy ...
. Nivea's UK marketing activity includes a deal to sponsor This Morning, the ITV1 daytime programme. TBWA ...
-president and head of integrated communications, Philips Consumer Lifestyle, commented: "The Philips Sonicare Experiment is another example of how we are increasingly leveraging social media in our integrated marketing ...
at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including Mumsnet co-founder Justine Roberts and Mark Simpson, marketing director of Ford of Great Britain, chose ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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