Omega Pharma appoints SFW to CRM brief
15 Aug 2011 | by Sara Kimberley
market-leading brands such as Jungle Formula insect repellent, Buttercup Cough Syrup and antiseptic brand ...
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SCA Hygiene meets shops for CRM brief
17 Nov 2011 | by Sara Kimberley
launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song ...
SC Johnson hands global ad account to BBDO and Ogilvy & Mather
29 Jul 2011 | by Sara Kimberley
The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...
L'Oreal calls UK CRM review
10 Feb 2011 | by Sara Kimberley
across the Garnier, Maybelline and L'Oreal brands. In the past L'Oreal has used The Marketing Store, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ... 'Oreal appointed the former News International marketing director Jeremy Schwartz as its general manager for its ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ... operates more than 9,000 stores in 33 markets worldwide. AS Watson already has more than 35 million ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...'s essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ... of practice - testing, incentives, controls and so forth - was often seen by marketers as direct marketing ... promising routes to end world hunger. Duflo has discovered what most direct marketers instinctively ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Don't look now, but the wheels for the next era for digital marketing are already in motion. A ... Graph, a new suite of application programming interfaces and tools that enable brands to integrate ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
). Of course, our digitally fuelled landscape means that we can apply this type of thinking to marketing. Over ... 's going to gain traction and spawn the birth of the next big thing (I know it's not marketing but "Charlie ... ? It sounds a whole lot like "integration" to us. Which is why we're not planning to throw the baby out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
