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-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
Donnelly is the corporate marketing director at Procter Gamble for the UK and Ireland, and will sit on both the non-broadcast and broadcast councils as an industry member. Bookbinder is director ... in the fields of marketing and ethics respectively. Their insights and knowledge will aid council immensely ...
2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum...wrapper that dissolves during the dishwasher cycle. Stefan Gaa, marketing director at RB UK, claimed ...
The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets. R/GA will take up a place ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...
in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
Clodagh Ward as its marketing director. A month later, the brand overhauled its packaging and launched new ...
The FMCG giant's global digital marketing manager, Giovanni Gribaudo, has approached a number of agencies about the brief, with a view to holding a review process early next year. Reckitt is believed to want an agency to work across all of its main categories and brands such as Clearasil, Vanish, Calgon ...
markets are the UK and Denmark. Saatchi Saatchi will continue to work on some digital projects ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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