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the market with a new pilot range. British American Tobacco, along with other tobacco companies ... marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets. R/GA will take up a place ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...
Clodagh Ward as its marketing director. A month later, the brand overhauled its packaging and launched new ...
The FMCG giant's global digital marketing manager, Giovanni Gribaudo, has approached a number of agencies about the brief, with a view to holding a review process early next year. Reckitt is believed to want an agency to work across all of its main categories and brands such as Clearasil, Vanish, Calgon ...
launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song ...
marketing activity for its Elastoplast brand.
-street pharmaceutical stores in selected markets. In the UK, the review also includes the 1 million media planning ... marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...
Asian markets to GroupM's MediaCom.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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