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2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
with the UK's Bellwether Report for the same period, which yesterday predicted marketing spend would increase ... to struggle and posted a decline of 3%. Advertising spend in the US, the world's largest advertising market ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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