The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.
CANNES 2010 - Unilever's new chief marketing officer Keith Weed, who replaced Simon Clift just 80 days ago, plans on doubling the conglomerate's digital marketing spend over the next year, and explained "we fish where the fishes are".
The company behind TCP and Buttercup has called a review of the brands' above-the-line accounts.
LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a strategic agreement with Microsoft.
LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season in a bid to increase sales of tea, coffee and hot chocolate.
LONDON - Mustoes has picked up the ad account for the UK Milk Marketing Forum following a pitch against three agencies.
The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting their marketing budgets, despite widespread fears among agencies that spend will be slashed as the world economy slows down.
LONDON - Freud Communications, formerly DFGW, has been appointed by the UK Milk Marketing Forum, a consortium of leading dairy brands, to launch a campaign promoting the benefits of milk.
Boots has named Elizabeth Fagan, the managing director of Boots Opticians, as its new marketing director. Fagan replaces Andrew Brent, who is understood to have moved to take a global marketing role within the company.
LONDON - Andrew Marsden has resigned as the marketing director of Britvic after more than ten years in the role.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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