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the market with a new pilot range. British American Tobacco, along with other tobacco companies ... marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...
The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
Donnelly is the corporate marketing director at Procter Gamble for the UK and Ireland, and will sit on both the non-broadcast and broadcast councils as an industry member. Bookbinder is director ... in the fields of marketing and ethics respectively. Their insights and knowledge will aid council immensely ...
2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum...wrapper that dissolves during the dishwasher cycle. Stefan Gaa, marketing director at RB UK, claimed ...
The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets. R/GA will take up a place ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...
in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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