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ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...

Lynx unleashes the chaos for both sexes

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...

WFA unveils keynote speakers for Global Marketing Conference

23 Jan 2012 | by Arif Durrani

Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser...(ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ... a centre of marketing excellence. But with the shift in global ad spend to emerging markets, we ...

Lifeline: Unilever's media business

19 Jan 2012 | by Staff

Initiative (and UM in some markets) after a review designed to make savings of EUR40 million on the company ... networks on "high alert" globally in an exercise initiated by her boss, Unilever's then chief marketing ... by Luis Di Como. He reports to the chief marketing and communications officer, Keith Weed - and his ...

Leagas Delaney wins Lil-Lets brief

08 Dec 2011 | by Sara Kimberley

Clodagh Ward as its marketing director. A month later, the brand overhauled its packaging and launched new ...

Reckitt Benckiser reviews global digital CRM

01 Dec 2011 | by Sara Kimberley

The FMCG giant's global digital marketing manager, Giovanni Gribaudo, has approached a number of agencies about the brief, with a view to holding a review process early next year. Reckitt is believed to want an agency to work across all of its main categories and brands such as Clearasil, Vanish, Calgon ...

Lurpak shifts global ad account into Wieden & Kennedy

25 Nov 2011 | by Anne Cassidy

markets are the UK and Denmark. Saatchi Saatchi will continue to work on some digital projects ...

SCA Hygiene meets shops for CRM brief

17 Nov 2011 | by Sara Kimberley

launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song ...

Agencies line up for digital and DM Elastoplast account

10 Nov 2011 | by Matt Williams

marketing activity for its Elastoplast brand.

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

Benckiser is successfully putting some sex into its marketing. John Tylee reports....Benckiser's UK marketing director now has Durex to add to his stable of brands. Its arrival follows last ... has to help plot the marketing strategies not only for some of the most familiar names found in every ... ". Gaa's good vibrations result from the fact that Durex isn't only a brand that can be integrated well ...

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