TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...
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Gocompare calls £28m ad pitch
12 Jan 2012 | by Matt Williams
The company has contacted a number of agencies ahead of a planned pitch process, which is due to be held next month. It is understood that three agencies will be shortlisted to pitch, as well as Gocompare s in-house marketing team, which currently creates the brand s TV ads. Gocompare s opera ...
Pitch Update
27 Oct 2011
DFS has reduced its shortlist to two, while O2 has also cut some agencies from its direct marketing
New business leagues (14 October 2011)
14 Oct 2011
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins ...
Aviva grateful for comic relief in turbulent times
19 Aug 2011 | by John Tylee
to Aviva's global marketing director, Jan Gooding....clinched promotion to the Premier League. Gooding, Aviva's global marketing director, was happy knowing ... sponsor, which now has the chance to leverage its links with Premier League football in other markets ... significantly between markets. In some, Aviva is primarily a business-to-business operation. In others ...
Fallon wins £26m Axa ad account
29 Jun 2011 | by Sara Kimberley
Fallon's appointment follows a review handled by the Axa UK marketing chief Cheryl Toner. The review was a closed one, only involving agencies from the Publicis Groupe, which handles the account ... business. Axa's review follows a restructure in its marketing department, which included the expansion ...
Howard quits the Halifax over ad snub?
20 May 2011 | by John Reynolds
household name. Steve Griffiths, director of Halifax brand and customer marketing, said: "Howard has ...
More Th>n focuses on digital for latest Freeman outing
13 May 2011 | by Ed Owen
, More Th n marketing director, the original ads, which aired from December last year, were designed ...
O&M lands global Grant Thornton role
24 Mar 2011 | by Matt Williams
The agency picked up the business after a pitch against M C Saatchi and will now be responsible for Grant Thornton's advertising activity in more than 100 markets. A brand campaign is expected to roll ... , the company's global director of marketing communications, kicked off a review of its advertising in January ...
Mark Duffy departs Aviva Asia
17 Jan 2011 | by Angelia Seetoh
SINGAPORE - Mark Duffy, Aviva's regional marketing director of life products and marketing for Asia...rolled out from the UK to six of Aviva s markets in London, Paris, Warsaw, Singapore, Mumbai and Delhi. Duffy played an integral role in the campaign. Aviva s worldwide creative agency is BBDO while its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
