Click 
to remove filters
differences in the way various markets use Facebook? Not really because the best campaigns all did the same things. They understood smart marketing, told great stories and used Facebook to its best. Based ...
, who was appointed as the head of marketing at esure in May, will lead the process. Esure appointed ... 's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online ...
The appointment follows a pitch involving a number of other RBS roster shops. Peter Deane, the marketing director of Churchill, Green Flag and Privilege, oversaw the process. WCRS Co will now ... marketing business to CHI Partners. That appointment, which was made without a pitch, signalled an end ...
The campaign, created by RKCR/Y R, features an animated family having difficulty keeping track of its spending, before discovering the Money Manager online tool. The family begin to realise how their money is spent, while their pet hamster runs around his gold-plated luxury cage. The integrated ...
. Lloyds TSB is currently reviewing its 50 million direct marketing account. Proximity London ...
The three-month campaign will run across TV, online, and mobile, kicking off on 3 October, and will also look to market the company's claim that it offers lower costs than its rivals. The ad features ... of enabling people to secure the medical care they need. Cheryl Toner, group marketing and communication ...
. Separately, last week, Barclays' retail division handed its consumer-facing direct marketing business to EHS ...
of the Year winner will be chosen by the general public. While a judging panel of marketing experts ... , marketing director, Ford of Great Britain; Richard Huntington, director of strategy, Saatchi Saatchi ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
