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across affiliate marketing, social media, analytics, paid and natural search as well as conversation ... insight will help us achieve our results by adding an edge to our overall marketing mix throughout the digital marketing space." Ben Wood, managing director of iProspect, said: "This win shows the depth ...
differences in the way various markets use Facebook? Not really because the best campaigns all did the same things. They understood smart marketing, told great stories and used Facebook to its best. Based ...
was Groundglass. Nick Hall, head of marketing at Gocompare.com, said: "This ad is definitely going to strike a ...
The company has contacted a number of agencies ahead of a planned pitch process, which is due to be held next month. It is understood that three agencies will be shortlisted to pitch, as well as Gocompare s in-house marketing team, which currently creates the brand s TV ads. Gocompare s opera ...
, Impression, Information and Integration). RadioGauge also confidentially compares the difference in brand ... best performing radio ads really demonstrate the importance of creative integration. Whether ... his hands on the number-one spot. Compare The Market have truly brought their brand alive ...
the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing ...
.com s in-house marketing team. The creative concept was developed by Si n and Chris Wilkins, and Groundglass was the production company. Nick Hall, head of marketing at Gocompare.com, said: "This advert ...
will be supported by direct marketing and digital advertising, all created by OgilvyOne. Media planning and buying has been undertaken by Carat. Sue Moore, marketing and customer development director Bupa Health ... appointed OgilvyOne to handle its digital, direct marketing, experimental, print and press activity last ...
was undertaken by Carat. Guy Hedger, marketing director, LV=, said: "The key to the advertising success rests ...
The opera singer's latest set of ads will air from Friday (1 July). Created by Gocompare s in-house marketing team, Gio Compario will be transported back in time in a Regency period sedan chair in a spot ... singing his famous theme song. Nick Hall, head of marketing for Gocompare.com, said: "The success ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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