29 May 2012
| by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ...
is understood to have retained a place on Aviva's marketing roster.
Aviva started the review in January ...
.
Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
24 May 2012
| by Anne Cassidy
The pitch is thought to have been called by the company s headquarters in Switzerland.
Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ...
, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...
17 May 2012
| by Sara Kimberley
with a direct marketing agency in the past.
PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing.
Until now, the bank has relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...
10 May 2012
| by Sara Kimberley
The agency picked up the business after a pitch process that began in March.
It is thought Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through the competitive compensation claims market.
All Response Media continues to handle the media planning ...
04 May 2012
| by Daniel Farey-Jones
and advertising for its consumer banking, global banking and markets and global commercial banking divisions.
Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country.
BBDO ...
responsibility for Merrill Lynch Wealth Management and US Trust marketing and "will assume increased creative ...
03 May 2012
| by Ian Darby
brand and consumer platform in the UK.
Yann Monnet, the UK marketing director at Orbis, said: "The ...
of the most progressive financial services companies around. They recognise how ripe the financial market ...
26 Apr 2012
| by Maisie McCabe
LV=, the insurance brand, is holding a review of its digital marketing account, currently held...The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying.
LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...
26 Apr 2012
| by Sara Kimberley
business alongside CHI Partners, which also continues to oversee the group s direct marketing account ...
19 Apr 2012
| by Sara Kimberley
Direct Line Group is searching for an agency to handle a new direct marketing account across its...the brand's direct marketing, which will include promotional activity and new brand partnerships ...
activity.
The review follows Amanda Walker's recent appointment as the marketing director across ...
22 Mar 2012
| by Sara Kimberley
Creativebrief is handling the process with iSmart's marketing director, Paul Fakley.
Carat was recently appointed to the brand's 9 million media account.
There is no formal pitch. Instead, iSmart ...
iSmart's TV advertising, direct marketing, digital activity and PR.
New advertising activity ...