15 Sep 2011
| by Sara Kimberley
agency Selmore across all its print, TV, online and radio activity.
Previous UK marketing from ABN Amro has included activity to support its range of "eco-market" investments created by the digital ...
08 Sep 2011
| by Matt Williams
.
Launched last month, the service will be marketed as distinct from the main Aviva brand. It has been ...
.
Albion will be responsible for creating an integrated brand campaign to promote the Quote Me Happy ...
05 Sep 2011
| by Oliver Luft
will be supported by direct marketing and digital advertising, all created by OgilvyOne. Media planning and buying has been undertaken by Carat.
Sue Moore, marketing and customer development director Bupa Health ...
appointed OgilvyOne to handle its digital, direct marketing, experimental, print and press activity last ...
01 Sep 2011
| by Alasdair Reid
.
Interestingly, movers and shakers in the barter market are more than willing to concede that, a decade ago ...
. In other words, this market did not always aspire to transparency.
3. These suspicions were compounded by the collapse into bankruptcy, in 2002, of one of the market's leading players, MRI International. MRI had come ...
25 Aug 2011
| by Katherine Levy
, who was appointed as the head of marketing at esure in May, will lead the process.
Esure appointed ...
's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online ...
19 Aug 2011
| by John Tylee
to Aviva's global marketing director, Jan Gooding....clinched promotion to the Premier League.
Gooding, Aviva's global marketing director, was happy knowing ...
sponsor, which now has the chance to leverage its links with Premier League football in other markets ...
significantly between markets. In some, Aviva is primarily a business-to-business operation. In others ...
28 Jul 2011
| by Campaign staff
to handle its integrated advertising account....of the growing price comparison market. It has approached a number of unspecified agencies inviting them to pitch for the account.
Pricerunner is hoping to increase awareness in a market where visitor numbers are sensitive ...
campaign has finished.
The broader price comparison market is dominated by the financial product ...
28 Jul 2011
| by Matt Williams
marketing strategy to help combat the public s poor perceptions of its customer service.
The bank ...
for an agency to handle an integrated campaign that targets wealthy customers. The work is separate to Santander ...
21 Jul 2011
| by Sara Kimberley
the marketing investment of the leading UK sites with a budget that will exceed 20 million.
Gocompare ...
21 Jul 2011
| by Sara Kimberley
Santander is looking for an agency to handle the advertising and direct marketing for its private...and direct marketing business.
The review comes as the bank looks to revamp its marketing strategy ...