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DDB lands Petplan account after pitch

09 Feb 2012 | by Jeremy Lee

markets. Isabella von Mesterhazy, Petplan's head of marketing, said: "We are very excited to announce ...

FSCS calls pitch for comms planning

09 Feb 2012 | by Katherine Levy

respond by 10 February. Michelle Rajendran, the FSCS marketing manager, is leading the process ...

Ernst & Young kicks off global media review

09 Feb 2012 | by Maisie McCabe

Industry sources suggest Ernst Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR. Ernst Young has previously worked with agencies on a project basis and often ...

Legal & General appoints Inferno

02 Feb 2012 | by Sara Kimberley

Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency...significant brand campaign. Since then, the insurance company has used press, direct and digital marketing ...

Publicis London wins £50m Confused.com creative task

19 Jan 2012 | by Matt Williams

last year but Mike Hoban, its marketing director, denied at the time that he would make an agency ... its marketing spend to 50 million in 2012. PHD handles its media planning and buying. Hoban said ...

Gocompare calls £28m ad pitch

12 Jan 2012 | by Matt Williams

The company has contacted a number of agencies ahead of a planned pitch process, which is due to be held next month. It is understood that three agencies will be shortlisted to pitch, as well as Gocompare s in-house marketing team, which currently creates the brand s TV ads. Gocompare s opera ...

The Year Ahead For ... the City

12 Jan 2012 | by Alex DeGroote

the market share opportunity in traditional print media might be up for grabs, the truth is that advertising ... attractive BRIC markets. Markets that we once called "emerging" in a slightly patronising way have now ... . And we expect this to be a serious marketing bonanza for all-comers and to shed a positive light ...

TfL excludes payday loan companies from big money sponsorships

09 Jan 2012 | by Maisie McCabe

reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...

Saga appoints VCCP to reinvigorate brand

04 Jan 2012 | by Matt Williams

£32 million integrated advertising account....retirement. Tim Pethick, the chief marketing officer of Acromas Holdings, which owns Saga, said: "Being ... , insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity last year, with the majority of its spent dedicated to direct marketing and press activity. ...

VCCP and Comparethemarket.com top creative radio rankings

09 Dec 2011 | by Maisie McCabe

, Impression, Information and Integration). RadioGauge also confidentially compares the difference in brand ... best performing radio ads really demonstrate the importance of creative integration. Whether ... his hands on the number-one spot. Compare The Market have truly brought their brand alive ...

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