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Krow wins pan-European Le Creuset account

The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...

ZenithOptimedia retains Superdrug media

with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...

Euro RSCG beats two to Ideal Standard European ad brief

, which kicked off in August last year, was led by Ideal Standard's chief marketing officer, Kerris Bright ... , hired Bright as its first chief marketing officer in February last year. Before that, she was the head of global marketing at British Airways and the chief marketing officer at AkzoNobel, where she worked ...

Start-up Green Cave People joins B&Q ad roster

the message at the heart of its marketing communications in 2012. B Q spends around 55 million ...

MRM Meteorite wins Vauxhall DM brief

General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing

Hornby brings out first TV ad in three years

, including 'Hugo', 'Happy Feet 2', 'Puss In Boots' and 'Alvin The Chipmunks'. Nat Southworth, marketing ...

Kindred/Goodstuff win Korean car job

SsangYong is planning a 2 million advertising campaign to back an assault on the UK car market ... , while Kindred will deliver the creative, including advertising, direct marketing, brochures and web build. SsangYong has developed a range of family cars, MPVs and 4x4 vehicles to target the UK market ...

Silentnight lines up agencies to pitch for creative account

The company has contacted a number of London-based and regional agencies as it looks to step up its marketing activity in 2012. In recent years, Silentnight has worked with agencies on a project basis to create its marketing campaigns. Before that, the company had held retained relationships ...

Le Creuset kicks off creative review

will create an integrated campaign for the brand, due to launch in February next year. It is set to run in Le Creuset's key European markets, such as the UK, Germany and Scandinavia. Neil McIntosh, the head of marketing at Le Creuset UK, is overseeing the pitch process. McIntosh joined Le Creuset earlier this year ...

AMV wins Sennheiser's global ad business

AMV will develop global communications activity for Sennheiser, centred around the idea of "audio excellence" across a range of products including headphones and professional microphones. The work will run across Sennheiser's key markets in North America, Asia and Europe. Sennheiser specialises ...

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