Hornby brings out first TV ad in three years
12 Dec 2011 | by Sara Kimberley
, including 'Hugo', 'Happy Feet 2', 'Puss In Boots' and 'Alvin The Chipmunks'. Nat Southworth, marketing ...
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Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
parents to buy Huggies. "The campaign will be delivered across varied marketing platforms ...
Sexual imagery in outdoor ad cleared by watchdog
02 Nov 2011 | by Sophie Maden
are embracing in an overtly sexual way. In this case P G Prestige Products, which handled the marketing ...
Canon showcases creativity in pan-Euro campaign
24 Aug 2011 | by Sarah Shearman
Canon is launching a pan-European marketing campaign shot with Canon EOS System technology
Sony parodies 'balls' ad in Wimbledon campaign
15 Jun 2011 | by Matt Williams
as a range of Sony 3D products. Matt Coombe, the general manager of brand marketing at Sony UK, said ...
TV ad to encourage people to smoke outside
23 May 2011 | by Sara Kimberley
, said: "Building on previous work with Smokefree South West, we ve developed a fully integrated ...
Morrisons promotes fresh food in Christmas campaign
08 Nov 2010 | by Mark Banham
and Channel 5, in the run-up to Christmas. Angus Maciver, group marketing director for Morrisons, said: "We ...
Volvo gets naughty with new ad campaign
08 Oct 2010 | by Sara Kimberley
The second phase of the global drive will span TV, digital, print and outdoor. The ads play off Volvo s "responsible" reputation, by showing daredevil stunts using the car as it looks to compete against rival cars in the market, including the BMW 3 Series, Audi A4 and the Mercedes C-Class. Created ...
Tetley Tea Folk emerge from 10-year sleep
20 Sep 2010 | by John Reynolds
The TV ad sees the re-emergence of the animated characters after a 10-year hiatus, and will be followed by a second ad in the near future. Tetley will be hoping that the 9m campaign, created by MCBD, will attract younger tea drinkers and cement its overall lead in the market. ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
