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Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...

18 Feet & Rising lands £3m Cuprinol business

17 May 2012 | by Anne Cassidy

market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...

Mars named Cannes Advertiser of the Year

03 May 2012 | by Daniel Farey-Jones

marketing of their products and who embrace and encourage the creative work produced by their agencies ... ." The trophy will be presented in Cannes to Bruce McColl, chief marketing officer at Mars, during the Film, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...

WCRS lands Safestore advertising account

12 Apr 2012 | by Katherine Levy

WCRS won the creative business after a competitive pitch against Leagas Delaney and the marketing ... and marketing at Safestore, said: "We saw an extremely strong set of pitch proposals, but the strategic rigour ... services director at WCRS, said: "Working with Safestore is one of those rare opportunities - a market ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...

DraftFCB scoops LighterLife creative

16 Feb 2012 | by Sara Kimberley

as the brand looks to gain a foothold in the crowded weight-loss market against competitors such as Weight ...

Krow wins pan-European Le Creuset account

09 Feb 2012 | by Sara Kimberley

The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le Creuset's first international advertising campaign, which will run across the UK, Germany and Scandinavia ...

ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...

Euro RSCG beats two to Ideal Standard European ad brief

19 Jan 2012 | by Matt Williams

, which kicked off in August last year, was led by Ideal Standard's chief marketing officer, Kerris Bright ... , hired Bright as its first chief marketing officer in February last year. Before that, she was the head of global marketing at British Airways and the chief marketing officer at AkzoNobel, where she worked ...

Start-up Green Cave People joins B&Q ad roster

19 Jan 2012 | by Matt Williams

the message at the heart of its marketing communications in 2012. B Q spends around 55 million ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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